promocija

Pomen kvalitetnega slikovnega materiala pri promociji

Slikovni material je eden izmed temeljev vizualne promocije podjetja ali projekta. Večina večjih podjetij se dobro zaveda ustrezne in strokovnega pristopa k temu. Sem spada tudi kvaliteten slikovni material, kamor uvrščamo fotografije, skice, ilustracije, infografike… Obrabljena fraza, kjer »ena slika pove toliko kot tisoč besed« pa v resnici kar drži. Ljudje smo v prvi vrsti vizualna bitja.

By Tomaž Berčič|14 aprila, 2021|Komentarji so izklopljeni

Uporaba briefa pri marketinškemu izzivu

Torej kako se lotiti nekega marketiškega problema? Po glavi nam ponavadi rojijo vse mogoče ideje, ki jih že v miselnem procesu oblikujemo, nadgrajujemo in tudi zavračamo. Izziv pa je precej kompleksen, zato je bolje, da ga rešimo analitično. Torej na tazaresen način – s pisarniškimi pripomočki kot je svinčnik in papir (tudi word in računalnik bosta čisto dovolj). Temu lahko rečemo tudi BRIF, oziroma bolj po slovensko, "opis naloge".

By Tomaž Berčič|23 oktobra, 2019|Komentarji so izklopljeni

Pregled zasebnosti

To spletno mesto uporablja piškotke za izboljšanje vaše izkušnje med navigacijo po spletni strani. Od tega se piškotki, ki so razvrščeni po potrebi, shranijo v vašem brskalniku, saj so bistveni za delovanje osnovnih funkcij spletnega mesta. Uporabljamo tudi piškotke, ki nam pomagajo analizirati in razumeti, kako uporabljate to spletno stran. Ti piškotki bodo v vašem brskalniku shranjeni samo z vašim soglasjem. Lahko tudi onemogočite te piškotke. Izključitev lahko vpliva na vašo izkušnjo brskanja.

Nujni

Vedno omogočeno

Potrebni piškotki so nujno potrebni za pravilno delovanje spletnega mesta. Ti piškotki anonimno zagotavljajo osnovne funkcije in varnostne lastnosti spletnega mesta.

Piškotek	Trajanje	Opis
_GRECAPTCHA	5 months 27 days	This cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Analitični

Analitični piškotki se uporabljajo za razumevanje interakcije obiskovalcev s spletno stranjo. Ti piškotki pomagajo zagotoviti informacije o meritvah, številu obiskovalcev, stopnji obiskov ene strani, viru prometa itd.

Piškotek	Trajanje	Opis
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_005V0NHWFN	2 years	This cookie is installed by Google Analytics.
_gat_gtag_UA_76414719_1	1 minute	This cookie is set by Google and is used to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	No description available.
_hjFirstSeen	30 minutes	This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
_hjid	1 year	This is a Hotjar cookie that is set when the customer first lands on a page using the Hotjar script.
_hjIncludedInPageviewSample	2 minutes	No description available.
_hjTLDTest	session	No description available.
CONSENT	16 years 3 months 16 days 16 hours	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.

Oglaševalski

Oglaševalni piškotki se uporabljajo za zagotavljanje obiskovalcem ustreznih oglasov in trženjskih kampanj. Ti piškotki sledijo obiskovalcem na vseh spletnih mestih in zbirajo podatke za zagotavljanje prilagojenih oglasov.

Piškotek	Trajanje	Opis
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	These cookies are set via embedded youtube-videos.
yt.innertube::requests	never	These cookies are set via embedded youtube-videos.